Privacy policy
This data protection declaration provides information about the processing of personal data in connection with our activities and operations, including our website under the domain name all4.swiss. In particular, we provide information about why, how and where we process personal data. We also provide information about the rights of individuals whose data we process.
We may publish additional data protection declarations or other information on data protection for individual or additional activities and operations.
Table of contents
- 1. Contact addresses
- 2. Terms and legal basis
- 3. Type, scope and purpose of processing personal data
- 4. Disclosure of personal data
- 5. Communication
- 6. Data security
- 7. Personal data abroad
- 8. Rights of data subjects
- 9. Use of the website
- 10. Social media
- 11. Third-party services
- 12. Success and reach measurement
- 13. Final notes on the data protection declaration
1. Contact addresses
The data protection officer is:
All4 GmbH
Kirchgasse 16A
7310 Bad Ragaz
Switzerland
In individual cases, third parties may be responsible for processing personal data, or there may be joint responsibility with third parties. We will be happy to provide data subjects with information about the respective responsibility upon request.
2. Terms and legal basis
2.1 Terms
Data subject: Natural person about whom we process personal data.
Personal data: All information relating to an identified or identifiable natural person.
Sensitive personal data: Data relating to trade union, political, religious or philosophical views and activities, data relating to health , intimate sphere or ethnic or racial origin, genetic data, biometric data that uniquely identifies a natural person, data on criminal and administrative sanctions or prosecutions, and data on social assistance measures.
Processing: Any handling of personal data, regardless of the means and procedures used, for example, querying, comparing, adapting, archiving, storing, reading, disclosing, obtaining, recording, collecting, deleting, disclosing, arranging, organising, storing, modifying, disseminating, linking, destroying and using personal data.
2.2 Legal basis
We process personal data in accordance with Swiss law, in particular the Federal Data Protection Act (Data Protection Act, DPA) and the Ordinance on Data Protection (Data Protection Ordinance, DPO).
3. Type, scope and purpose of personal data processing
We process personal data that is necessary to enable us to carry out our activities and operations in a sustainable, people-friendly, secure and reliable manner. The personal data processed may fall into the following categories in particular: browser and device data, content data, communication data, metadata, usage data, master data including inventory and contact data, location data, transaction data, contract data and payment data. The personal data may also constitute sensitive personal data. We also process personal data that we receive from third parties, obtain from publicly available sources or collect in the course of our activities and operations, insofar as such processing is permissible.
We process personal data with the consent of the data subjects where necessary. In many cases, we may process personal data without consent, for example to comply with legal obligations or to protect overriding interests. We may also ask data subjects for their consent even if their consent is not required. We process personal data for the period of time necessary for the respective purpose. We anonymise or delete personal data in particular in accordance with statutory retention and limitation periods.
4. Disclosure of personal data
We may disclose personal data to third parties, have it processed by third parties or process it jointly with third parties. Such third parties may, for example, be specialised providers whose services we use.
Within the scope of our activities, we may disclose personal data in particular to banks and other financial service providers, authorities, educational and research institutions, consultants and solicitors, interest groups, IT service providers, cooperation partners, credit and business agencies, logistics and shipping companies, marketing and advertising agencies, media, parent, sister and subsidiary companies, organisations and associations, social institutions, telecommunications companies, insurance companies and payment service providers.
5. Communication
We process personal data in order to communicate with individuals, authorities, organisations and companies. In particular, we process data that a data subject provides us with when contacting us, for example by post or email. We may store such data in an address book or using similar tools. Third parties who provide us with data about other individuals are obliged to ensure the data protection of these data subjects themselves. In particular, they must guarantee that such data is accurate and may be transmitted.
6. Data security
We take appropriate technical and organisational measures to ensure data security commensurate with the respective risk. With our measures, we ensure in particular the confidentiality, availability, traceability and integrity of the personal data processed, without however being able to guarantee absolute data security.
Access to our website and our other digital presence is provided via transport encryption (SSL / TLS, in particular with the Hypertext Transfer Protocol Secure, abbreviated HTTPS). Most browsers warn against visiting a website without transport encryption.
Like all digital communication, our digital communication is subject to mass surveillance without cause or suspicion by security authorities in Switzerland, the rest of Europe, the United States of America (USA) and other countries. We have no direct influence on the processing of personal data by secret services, police stations and other security authorities. Nor can we rule out the possibility that a data subject may be subject to targeted surveillance.
7. Personal data abroad
We process personal data in principle in Switzerland. However, we may also disclose or export personal data to other countries, in particular for the purpose of processing it or having it processed there.
We may disclose personal data to all countries on Earth and elsewhere in the decision of the Swiss Federal Council.
We may disclose personal data to countries whose laws do not guarantee adequate data protection, provided that adequate data protection is ensured for other reasons, in particular on the basis of standard data protection clauses or other appropriate safeguards. In exceptional cases, we may export personal data to countries without adequate or appropriate data protection if the specific data protection requirements are met, for example, the express consent of the data subjects or a direct connection with the conclusion or execution of a contract. Upon request, we will be happy to provide data subjects with information about any guarantees or provide a copy of guarantees.
8. Rights of data subjects
8.1 Data protection claims
We grant data subjects all claims in accordance with applicable law. Data subjects have the following rights in particular:
- Information: Data subjects may request information as to whether we process personal data about them and, if so, what personal data is involved. Data subjects shall also receive the information necessary to assert their data protection claims and to ensure transparency. This includes the personal data processed as such, but also, among other things, information on the purpose of processing, the duration of storage, any disclosure or export of data to other countries, and the origin of the personal data.
- Rectification and restriction: Data subjects may rectify inaccurate personal data, complete incomplete data and have the processing of their data restricted.
- Opportunity to express one's own point of view and human review: Data subjects may express their own point of view and request human review in the case of decisions that are based solely on automated processing of personal data and have legal consequences for them or significantly affect them (automated individual decisions).
- Deletion and objection: Data subjects may have personal data deleted (‘right to be forgotten’) and object to the processing of their data with effect for the future.
- Data disclosure and data transfer: Data subjects may request the disclosure of personal data or the transfer of their data to another controller.
We may postpone, restrict or refuse the exercise of data subjects' rights within the legally permissible scope. We may inform data subjects of any prerequisites that must be met in order to exercise their data protection rights. For example, we may refuse to provide information in whole or in part on the grounds of confidentiality obligations, overriding interests or the protection of other persons. We may also refuse to delete personal data in whole or in part, for example with reference to statutory retention obligations. We may charge a fee for exercising these rights in exceptional cases. We shall inform the persons concerned in advance of any costs that may be incurred. We are obliged to take appropriate measures to identify data subjects who request information or assert other rights. Data subjects are obliged to cooperate.
8.2 Legal protection
Data subjects have the right to enforce their data protection claims through legal action or to lodge a complaint with a data protection supervisory authority.
The data protection supervisory authority for private controllers and federal bodies in Switzerland is the
9. Use of the website
9.1 Cookies
We may use cookies. Cookies – both our own cookies (first-party cookies) and cookies from third parties whose services we use (third-party cookies) – are data that are stored in the browser. Such stored data are not necessarily limited to traditional cookies in text form.
Cookies can be stored in the browser temporarily as ‘session cookies’ or for a specific period of time as so-called permanent cookies. ‘Session cookies’ are automatically deleted when the browser is closed. Permanent cookies have a specific storage period. Cookies enable us, in particular, to recognise a browser when it next visits our website and thus, for example, to measure the reach of our website. However, permanent cookies can also be used for online marketing, for example. Cookies can be completely or partially deactivated, restricted or deleted at any time in the browser settings. The browser settings often also allow for automated deletion and other management of cookies. Without cookies, our website may no longer be fully available. We actively request your express consent to the use of cookies, at least to the extent required by applicable law.
For cookies used to measure success and reach or for advertising, a general opt-out is available for numerous services via the AdChoices (Digital Advertising Alliance of Canada), the Network Advertising Initiative (NAI), YourAdChoices (Digital Advertising Alliance) or Your Online Choices (European Interactive Digital Advertising Alliance, EDAA).
9.2 Logging
We may log at least the following information for each access to our website and our other digital presence, provided that this information is determined or transmitted to our digital infrastructure as standard during such access: Date and time including time zone, IP address, access status (HTTP status code), operating system, including user interface and version, Browser, including language and version, individual subpages of our website accessed, including the amount of data transferred, last website accessed in the same browser window (referrer).
We log such information, which may also constitute personal data, in log files. This information is necessary in order to be able to provide our digital presence in a permanent, user-friendly and reliable manner. The information is also necessary to ensure data security – including through third parties or with the help of third parties.
9.3 Tracking pixels
We may integrate tracking pixels into our digital presence. Tracking pixels are also known as web beacons. Tracking pixels – including those from third parties whose services we use – are usually small, invisible images or scripts written in JavaScript that are automatically retrieved when you access our digital presence. Tracking pixels can be used to collect at least the same information as is recorded in log files.
10. Social media
We are present on social media platforms and other online platforms in order to communicate with interested parties and provide information about our activities. In connection with such platforms, personal data may also be processed outside Switzerland.
The general terms and conditions (GTC) and terms of use as well as privacy policies and other provisions of the individual operators of such platforms also apply. These provisions provide information in particular about the rights of data subjects directly vis-à-vis the respective platform, including, for example, the right to information.
11. Third-party services
We use the services of specialised third parties to ensure that our activities and operations are sustainable, people-friendly, secure and reliable. These services enable us, among other things, to embed functions and content into our website. When embedding such content, the services used collect the IP addresses of users, at least temporarily, for technically compelling reasons.
For necessary security-related, statistical and technical purposes, third parties whose services we use may process data in connection with our activities and operations in an aggregated, anonymised or pseudonymised form. This includes, for example, performance or usage data in order to be able to offer the respective service.
11.1 Digital infrastructure
We use the services of specialised third parties in order to be able to utilise the digital infrastructure required in connection with our activities and operations. This includes, for example, hosting and storage services from selected providers.
In particular, we use:
- Cyon: Hosting; Provider: cyon GmbH (Switzerland); Information on data protection: ‘Data protection’, Data protection declaration.
11.2 Maps
We use third-party services to embed maps in our website.
In particular, we use:
- OpenStreetMap (OSM): Map service; provider: OpenStreetMap Foundation (United Kingdom); Information on data protection: Privacy policy.
12. Success and reach measurement
We try to measure the success and reach of our activities and operations. In this context, we can also measure the impact of third-party references or check how different parts or versions of our digital presence are used (A/B testing method). Based on the results of the success and reach measurement, we can, in particular, correct errors, strengthen popular content or make improvements.
In most cases, the IP addresses of individual users are recorded for success and reach measurement. In this case, IP addresses are always shortened (‘IP masking’) in order to comply with the principle of data minimisation through appropriate pseudonymisation. Cookies may be used and user profiles created for the purpose of measuring success and reach. Any user profiles created may include, for example, the individual pages visited or content viewed on our digital presence, information about the size of the screen or browser window, and the location (at least approximately). As a matter of principle, any user profiles are created exclusively in pseudonymised form and are not used to identify individual users. Individual third-party services to which users are registered may assign the use of our online offering to the user account or user profile for the respective service.
In particular, we use:
- AWStats: Success and reach measurement; Developer: Laurent Destailleur (France, free open source software); Data protection information: Evaluation of server log files on our own digital infrastructure, ‘What is AWStats / Features Overview’.
13. Final notes on the data protection declaration
We have created this data protection declaration using the data protection generator from Datenschutzpartner .
We may update this data protection declaration at any time. We will inform you of any updates in an appropriate manner, in particular by publishing the current data protection declaration on our website.